Swedish natural quality

We see cats and dogs as our companions in life and we know that their well beeing comes from a healthy and active life with good natural food! Our dog and catfood is made from love out of our kitchen in the heart of Swedens country side. Sweden is known for it’s nature, rich wildlife and ofcourse the clean water and air. Our respect for animals and wildlife is why we choose our ingredients with care. We collaborate with swedish farms and use ingredients with top quality!

Produced in harmony with nature

Our kitchen i Vårgårda is runned by 100% renewable enery and all of our leftovers from our kitchen are turned into biogas!

BSE- free country!

Sweden is one of the first countries in the world that have been classifeid as a BSE free country! This is stated from the world organistion for animal health.

No growth hormones

The use of growth hormones in animal breeding is forbidden in Sweden and that is something we are proud of!

The lowest use of antibiotic in Europe!

The use of antibiotic within swedish farming and animal breeding in Sweden is under strict laws and control since 1986!

Strict animal protection laws!

The swedish animal protection laws are more strict than other countries in Europe and we are one of the strictest countries in the world with our animal protection laws! We take of and honor our animals!

Always free from GMO

We are careful and strict with not using genetically modified animals in our petfood!

Developed together with our ambassadors

We are working with our ambassadors team to provide updated product development. Our ambassadors are highly trained and dedicated persons with a big heart for their dogs. Many victories are beyond them, and now they are aiming towards new goals! Everyone knows that sucess is not a matter of luck!

Read more about our ambassadors